Fictional hand crank emergency radio brand was developed from start to finish. Shown here is the final brand book completed for my strategic branding course.
"Etön is peace of mind – hand crank emergency radios that provide the fundamental support of communication to home owners and adventure seekers during times of emergency. Etön believes that all humans have the right to communication and relief under dire circumstances. At its foundations it is a communicational, technological and reliable tool that provides safety to North America. Etön is paving the way for a new vision in safety and reliability; their system helps North Americans be able to focus on being prepared without the worry of backup power or batteries. In partnering with
the American Red Cross their vision is to assist the public in preparedness for any situation they face. All products are produced in the United States and are outsourced to a variety of chain suppliers and charity organizations. " –Brand Story
Research into primary and secondary consumers was critical into developing the values, essence, logo, colors and overall image the brand embodies.